International Business Development Division

Become a Winncare partner

Your partner for growth

Winncare’s International Business Development Division is your gateway to a complete portfolio of solutions in pressure ulcer prevention, patient handling and care, fall management, beds and hygiene.

Working across countries, cultures and healthcare systems, our international team partners with distributors and specialists around the world who share our ambition: improving the daily lives of patients and carers, while building strong, profitable businesses in their own markets.

We are seeking partners with:

A capable and motivated sales organization with strong distribution and logistics capabilities.
Regulatory, market access and local market expertise.
Established relationships with payers, hospitals, long-term care and rehabilitation centers.
Experience within relevant product categories, including pressure ulcer prevention, CLS and other transfer solutions, fall management, care beds and hygiene.
Strong customer relationships and established channels to reach healthcare professionals and end users.
A proactive approach to sales, training, customer support, and market development.

Partnership with purpose

At Winncare, we develop solutions that improve everyday life for patients and care teams. Our products range from patient transfer systems to pressure-relief and rehabilitation equipment. All designed with people at the center.

Becoming a Winncare partner means having a dedicated team by your side every step of the way. From day one, we work closely with you to map and understand your market, identify opportunities, and build a solid foundation for growth.

With Winncare, you gain more than a product catalog. You gain an organization that invests in your success.

Winncare partner benefits

• Strong products: A broad, well-documented range in the care sector

• Sales and marketing support: Materials, campaigns, and expert knowledge to help you sell

• Training and onboarding: We ensure your team is equipped to advise and sell with credibility

• A dedicated partner team: A single point of contact who understands your business and market

• Competitive terms: Flexible collaboration models tailored to your market

Meet the team

Liv-Janne Fiksdal Hansen

North America • Nordic • Netherlands • China
Contact
Eugen Schmidt

DACH
Contact
Thibault Demerciere

Eastern Europe • Middle East • Africa
Contact

Simon Jenkin

Australia • New Zealand
Contact
John McEwen

Belgium • Ireland • Luxembourg • Italy • Greece • Japan • Singapore • Thailand
Contact
Reza Abadi

CEO
Contact

Let’s connect

Become a partner

Country(Required)

Company name(Required)

Name(Required)

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Products of interest(Required)

CLS / transfer systems

Pressure Ulcer Prevention

Fall Management

Care beds

Hygiene

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Winncare International Partner Forum

Inspiration and networking

Each year, usually in September, Winncare hosts the International Partner Forum. A two-to-three-day event for our partners featuring inspiration, knowledge sharing, networking, and social time. We bring partners from across the globe together for ideas, collaboration, and collective learning. Past forums have been held in Paris, Copenhagen, and London.

Become a partner and join us for the next edition to gain insights into the latest trends, products, and strategies – and to meet your partner team and industry colleagues.

International Business Development Division

Become a Winncare partner

Who are we looking for?

We are seeking partners with:

Partnership with purpose

Winncare partner benefits

Meet the team

Liv-Janne Fiksdal Hansen

Eugen Schmidt

Thibault Demerciere

Simon Jenkin

John McEwen

Reza Abadi

Let’s connect

Become a partner

Winncare International Partner Forum

Inspiration and networking